Sold in over 120 countries world-wide, Beck's is to this day brewed according to Reinheitsgebot - the German Purity Law - and states that only 4 natural ingredients can be used in its brewing; barley, hops, yeast and water. Best served extremely cold, Beck's is full of character and instantly recognisable by its pure, crisp and fresh taste, with a slightly bitter aroma.

Mellowed drop by drop through 10-feet of sugar maple charcoal, then matured in handcrafted barrels, Jack Daniel's Tennessee Whiskey doesn't follow a calendar - it's only ready when tasters say it is. Judged by the way it looks, by its aroma and of course, by the way it tastes. It's how Jack Daniel himself did it over a century ago. And how it's still done today.

Bailey's, the number one selling liqueur in the world, is lush, with fresh cream characters, a gentle nuttiness, and a perfectly balanced dash of Irish whisky. Enjoy Baileys straight, on the rocks with ice-cream or in 'Irish coffee.'

Elegant. Smooth. Refined. That's what extra aging will do to bourbon.